Articles by GroundControl

Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

Table of Contents The idea of AirbnbThe start of AirbnbThe breakthroughLessons learned The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders […]


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Staff Picks
Spotify: How a startup from Sweden changed the music industry

Table of Contents The beginning of SpotifySpotify’s growthCriticismLearning lessons This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a […]


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Staff Picks
6 Major companies that failed to innovate in time

Table of Contents 1. Kodak2. Nokia3. General Motor’s Hummer4. Xerox5. BlackBerry Motion6. BlockBuster The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has […]


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Innovation Accounting
Innovation Accounting framework, what is it? and who is it for?

Table of Contents Where did this Innovation Accounting framework come from? Who should use the Innovation Accounting framework? How should Innovation Accounting be used in a corporate environment? What types of innovation are applicable to this framework? What types of innovation are not applicable to this framework? Putting it together Today we will be talking […]


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Staff Picks
The Top 5 Innovation Books For 2021

Table of Contents 1. Testing Business Ideas – David Bland & Alexander Osterwalder2. Pirates In The Navy – Tendayi Viki3. The Fearless Organization – Amy C. Edmondson4. Winning Now, Winning Later – David M. Cote5. The Corporate Startup – Tendayi Viki, Dan Toma & Esther Gons It is easy to get overwhelmed with all the […]


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Innovation Ecosystem
The 5 conditions for professionalizing innovation

Table of Contents 1. A clear understanding of what kind of innovation falls under what system in the company2. Agreement on a ‘company-wide’ product lifecycle or framework3. A unified way of working or a systematic approach to innovation 4. A new set of KPI’s that reflect the search rather than financial outcome5. A VC-approach to investment […]


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Measuring Innovation Portfolio
Innovation tracking: How to get started?

Table of Contents Tracking innovation is like steering a boat3 Rules when you start to track innovation GroundControl can help We see a lot of organizations that want to start tracking innovation performance by using innovation accounting. But where should you start? And what are the hurdles? Questions like these are very common and logical […]


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Measuring Innovation Portfolio
How to measure that innovations are moving forward

We struggle to iterate quickly – I’d like to identify metrics to demonstrate that innovations are moving forward? This challenge from the first Group Call at Innov8ers really caught my eye. It is a struggle that we’ve seen a lot with both our own startups and the corporate startup teams that we’ve coached over the years. Especially […]


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Measuring Innovation Portfolio
The 3 Innovation KPIs to get started with innovation accounting

How to start with innovation accounting? We start with measuring the following three innovation KPIs from corporate startups.


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Innovation Ecosystem
The Innovation Management Matrix

Setting up a dedicated management system for startup innovation is something that can be only done if there is a clear way of deciding what is what. Ultimately this is one of the necessary steps in professionalising innovation within your company.


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Innovation Framework
The difference between the NEXT Canvas and the Business Model Canvas

The NEXT Canvas and the BMC are not mutually exclusive, but work well together as tools to create, test and renew ideas.


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Innovation Ecosystem
Kickstart corporate innovation by building a Minimum Viable Ecosystem

In our book The Corporate Startup, we describe what an innovation ecosystem is and how you can build an innovation ecosystem within your company. An ecosystem is needed to foster innovation company-wide, with the right governance in the right places, and multiple ways to do innovation. Where everyone knows how to do innovation, how to […]


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