Articles by GroundControl

Innovation Ecosystem
How to conduct a stakeholder analysis for your corporate startup

From our experience, your corporate startup will only succeed if the key stakeholders of the core business are being managed correctly. But to do so, you need to understand the internal environment of the business. In this article, we explain how to better understand and map the internal environment of your organization by analyzing your […]


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]


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Innovation Practice
The Wizard of Oz Prototyping VS Concierge Testing

The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]


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Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders Brian Chesky and Joe Gebbia moved to San Francisco. They had no […]


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Staff Picks
Spotify: How a startup from Sweden changed the music industry

This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a consequence, artists were earning less and less income. They […]


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Staff Picks
6 Major companies that failed to innovate in time

The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has proven that the best moment to search for innovation is when a product […]


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Innovation Accounting
Innovation Accounting framework, what is it? and who is it for?

Today we will be talking about the “innovation accounting framework” that Esther and Dan introduced in their book Innovation Accounting. Things like employee’s skills and culture (that are intangible) are becoming more and more important for companies their in-market success. Organizations are more reliant on innovation to drive profit than ever before. A new, non-financial, […]


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Staff Picks
The Top 5 Innovation Books For 2021

It is easy to get overwhelmed with all the material that is written on innovation in 2021. You want to learn the most relevant information within limited time. So where to start? We have listed our top 5 books on innovation from 2021 that you must read! 1. Testing Business Ideas – David Bland & […]


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Innovation Ecosystem
The 5 conditions for professionalizing innovation

If you want to allow innovation to blossom in your company, you need a separate corprate governance system to support it. This will allow you to search for new business models in a company that is designed to be a high-performing way of executing what you already do, and which is structurally adverse to anything […]


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Measuring Innovation Portfolio
Innovation tracking: How to get started?

We see a lot of organizations that want to start tracking innovation performance by using innovation accounting. But where should you start? And what are the hurdles? Questions like these are very common and logical as we are just entering a new area of corporate innovation. In this blog, we will discuss what to do […]


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Measuring Innovation Portfolio
How to measure that innovations are moving forward

We struggle to iterate quickly – I’d like to identify metrics to demonstrate that innovations are moving forward? This challenge from the first Group Call at Innov8ers really caught my eye. It is a struggle that we’ve seen a lot with both our own startups and the corporate startup teams that we’ve coached over the years. Especially […]


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Measuring Innovation Portfolio
The 3 Innovation KPIs to get started with innovation accounting

How to start with innovation accounting? We start with measuring the following three innovation KPIs from corporate startups.


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