Articles by GroundControl

Innovation Ecosystem
3 key success factors to Corporate Venturing with a Corporate Venture Builder

What is corporate venturing? Corporate venturing is an innovation and growth strategy, in which a corporation wants to maintain or obtain a competitive advantage by funding and supporting a venture. This can be done by investment, management support, and the sharing of expertise. There are various forms of corporate venturing such as corporate venture capital, […]


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Innovation Framework
How to create an innovation framework for your company

An innovation framework provides guiding principles for developing a series of questions that can assess where a product is along its journey.


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Lean Innovation
Testing Business Ideas with GroundControl

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.


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Innovation Ecosystem
Conducting a stakeholder analysis with the stakeholder radar

From our experience, your corporate startup will only succeed if the key stakeholders of the core business are being managed correctly. But to do so, you need to understand the internal environment of the business. In this article, we explain how to better understand and map the internal environment of your organization by analyzing your […]


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or lean innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books […]


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Lean Innovation
The Wizard of Oz Prototyping VS Concierge Testing

The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]


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Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders Brian Chesky and Joe Gebbia moved to San Francisco. They had no […]


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Staff Picks
Spotify: How a startup from Sweden changed the music industry

This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a consequence, artists were earning less and less income. They […]


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Staff Picks
6 Major companies that failed to innovate in time

The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has proven that the best moment to search for innovation is when a product […]


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Innovation Accounting
Innovation Accounting framework, what is it? and who is it for?

Today we will be talking about the “innovation accounting framework” that Esther and Dan introduced in their book Innovation Accounting. Things like employee’s skills and culture (that are intangible) are becoming more and more important for companies their in-market success. Organizations are more reliant on innovation to drive profit than ever before. A new, non-financial, […]


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Staff Picks
The Top 5 Innovation Books For 2021

It is easy to get overwhelmed with all the material that is written on innovation in 2021. You want to learn the most relevant information within limited time. So where to start? We have listed our top 5 books on innovation from 2021 that you must read! 1. Testing Business Ideas – David Bland & […]


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Innovation Ecosystem
The 5 conditions for professionalizing innovation

If you want to allow innovation to blossom in your company, you need a separate corprate governance system to support it. This will allow you to search for new business models in a company that is designed to be a high-performing way of executing what you already do, and which is structurally adverse to anything […]


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