Make your innovation process transparent,
with GroundControl as your single source of truth

We are more than happy to schedule a call to show you around GroundControl and all its features.
You can also start a free trial for up to 14 days to try GroundControl yourself.  

Innovation Lab

When you manage startups that work with your own way-of-working
350 per month

Corporate Accelerator

When you to track a high number of startups that do not work with your way-of-working
250 per month


Fully adapted to your needs
and requirements.
Custom Based on your requirements

Startups included

5 startups
5 startups

Extra startups

€ 350 per 5 startups
€ 250 per 5 startups



Free onboarding sessions via Video call

Plot stage relevant assumptions

Get guidance on what is currently most risky

Create experiments

Split experiments into concrete tasks and divide them amongst team members

Get help on which experiments to run with our experiment templates

Document learnings coming out of experiments

Share learnings accross startups

Make evidence-based decisions to pivot or persevere

Determine stage of each startup

Use stage-gate questions to determine progress to the next stage

Use Venture Board meetings to log the progress of all your teams

Customise your innovation funnel

Customize stage-gate questions

Automatically track relevant Innovation KPIs

Startup-Level Innovation Accounting

Portfolio-level Innovation Accounting

Board-level Innovation Accounting

Coming Q2 2021
Coming Q2 2021
Coming Q2 2021

Plot all startups on your funnel

Create Innovation Theses and map startups

Setup Venture Boards and log their meetings

Overview of Funding rounds

Track time spent per stage per startup and across the portfolio

Track money spent per stage per startup and across the portfolio


Encryption - during transit and in rest

Export data

Multiple levels of access control

Audit Log

SSO (Google, Microsoft, LDAP)

Your Cloud or Ours?

Ours at Amazon AWS Frankfurt
Ours at Amazon AWS Frankfurt
Ours (World-Wide), Yours,
or even On-Premise



Best Effort
Best Effort
Dedicated support

Pay per invoice

Help with professionalising your innovation activities

Customised training programs


Train-the-Trainer programs

Playbooks and custom content platforms

We also have discounted plans for non-profit organisations. Get in touch to learn more.

Frequently Asked Questions

What is the difference between the Innovation Lab and Corporate Accelerator plan?

The Innovation Lab plan includes everything that we have to offer. A tool that your startups can use to determine what is most risky and run their experiments. Based on these experiments we can build startup-level Innovation Accounting, giving you insides into how fast and how well your teams are innovating and what their current morale is.

On top of that, we have build an innovation portfolio management system and portfolio-level Innovation Accounting.

Sometimes you manage startups that don’t want to work in GroundControl, for example, because you only invested in those startups or because you collaborate with them. So we offer a version of GroundControl without the tools for startups and “only” the portfolio management and Innovation Accounting. You can still run your Venture Boards and see how much you invest in each stage.

Why do you work with packages of X startups?

We learned that transparent and predictable pricing is important to our customers. Since we all work with budgets it is important to know what you will pay next month and preferably that amount is the same every month. That is why we offer GroundControl in packages, so the monthly cost does not change every time you start a new startup or invalidate a startup that isn’t going to fly.

I need more time to try GroundControl

Get in touch and we happily extend your trial and answer any questions you may have.

Can I cancel at any time?

We don’t work with long contracts, so you can cancel at any moment with the click of a button. Literally, because we don’t ask you to call us or contact support, but offer cancellation on the platform.

Can I pay per invoice?

For selected customers, we offer paying per invoice on a quarterly basis. Get in touch to discuss the options!

I have more questions!

Why don’t you get in touch and we are happy to answer any questions you may have. We also offer concierge onboarding to make sure you get the most out of GroundControl as possible.

Every two weeks, we share our selection of the most meaningful content related to innovation management.

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We help each other

Are you an Innovation Manager?

We’re trying to make this website better for Innovation Managers and would love your input.

We have 5 (very short) questions to ask — would you mind answering them?