This book is written for

Executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities.

Investors seeking better ways of looking at a company’s growth potential
managers who need to valuate innovation product teams using not only financial indicators.

About the book

When a company is committed to growing through innovation – not just exploiting the existing business models – standard accounting documents offer insufficient and, often times. irrelevant data.