This book is written for
Executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities.
Investors seeking better ways of looking at a company’s growth potential
managers who need to valuate innovation product teams using not only financial indicators.
Investors seeking better ways of looking at a company’s growth potential
managers who need to valuate innovation product teams using not only financial indicators.
About the book
When a company is committed to growing through innovation – not just exploiting the existing business models – standard accounting documents offer insufficient and, often times. irrelevant data.