Staff Picks articles

Staff Picks
Innovation reporting with an innovation accounting tool

In this blog, we will discuss how to use an innovation accounting tool like GroundControl to start with evidence-based innovation reporting. To effectively use GroundControl, we first take a look at how setting up innovation accounting within an organization works. We will discuss the way of working that is necessary when implementing innovation accounting. Finally, I […]


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How to create an Idea statement for your startup or corporate venture

When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call this an Idea statement. There is going to be a point where you’ll need to present your idea to the world. One scenario in which you can find yourself is […]


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Idea management software vs innovation management software

Innovation management and idea management are both essential to ensure the long-term existence of an organization. Understanding the different terms and understanding the value of both concepts is crucial to correctly execute these concepts. In this article, I will make the distinction between the two concepts, then I will explain how different software platforms are […]


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Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders Brian Chesky and Joe Gebbia moved to San Francisco. They had no […]


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Spotify: How a startup from Sweden changed the music industry

This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a consequence, artists were earning less and less income. They […]


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6 Major companies that failed to innovate in time

The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has proven that the best moment to search for innovation is when a product […]


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The Top 5 Innovation Books For 2021

It is easy to get overwhelmed with all the material that is written on innovation in 2021. You want to learn the most relevant information within limited time. So where to start? We have listed our top 5 books on innovation from 2021 that you must read! 1. Testing Business Ideas – David Bland & […]


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Dig deeper to find the pain

In the first 5 blog posts about Analytics we covered Vanity Metrics, the Pirate Metrics framework, the criteria of a good metric, the key activity, the key metric and cohorts. The final problem we need to overcome is one we wrote about in almost all the previous blogposts: The danger of having metrics that make […]


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One metric to rule them all

If there is one thing important for startups, it is focus. The same applies to analytics. Startup life is chaotic enough and you can not have an overview of everything at the same time. To effectively apply analytics to your startup, it is important to focus on one metric at a time. We are basically […]


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What makes a good metric?

Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity metrics. Metrics that only exist make you feel good. For example, the total amount of signups since the beginning of your startup is a vanity metric. In this blogpost we […]


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