Lean Innovation is where the rubber meets the road. It is where ideas are generated, tested and taken to scale. The other elements of the ecosystem cannot thrive without Lean Innovation in place. So a clear understanding of innovation practice and how to execute it correctly is essential.
The blogs discuss topics like experimenting, lean startup and customer interviewing. To provide all the information needed to understand and execute innovation practice correctly.
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how it works. Finally, we discuss applying the feedback loop in practice, so you can start validating your business idea today. What is Build Measure Learn? The Build Measure Learn feedback […]
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as the majority of people do. But don’t be like that! Instead, think about if you have evidence your customer actually wants your solution. Probably not. For any new startup idea, […]
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or business ideas. In this blog, we discuss how to start with business model validation. Also, we provide a template so you can start validating your business model immediately. Validating a […]
For most executives, it’s people and culture that drive innovation. They feel that a different, more creative mindset from employees will help improve innovation company-wide. Innovation managers, on the other hand, blame the lack of an ‘innovation’ mindset from leadership for not being able to advance in innovation. Mindset has become the scapegoat for not […]
From 2019 to 2021, we worked with the team of DHL Start-up Lab to scale DHL Group’s intrapreneurship program globally. We are thrilled to be able to share some of that work in a very public way: DHL Start-up Lab is releasing the DHL Start-up Lab Playbook: How to turn ideas into innovation within a […]
When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call this an Idea statement. There is going to be a point where you’ll need to present your idea to the world. One scenario in which you can find yourself is […]
Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your business model validation journey. You need to make sure to find a real customer segment with a real problem before working out a solution, you […]
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a couple of Lean Innovation experiments that we have used ourselves during the validation of business models. An excellent way to test a revenue model without having your final solution ready […]
At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.
Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or lean innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books […]
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]
Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be tested? Is every single one of them risky? Where do I start validating my business model?! 1. Determine the impact and evidence of each assumption There are a couple of […]
