Innovation Accounting articles

Innovation Accounting is a complex concept that requires elaboration to understand.  At GroundControl we define Innovation Accounting as:

An organized system of principles, tools and KPIs established to gather, record, classify, analyze and present accurate and timely data about a company’s breakthrough and disruptive innovation efforts – working to complement the existing financial accounting system.

– Esther Gons and Dan Toma

In the Innovation Accounting category, you’ll find articles that dive deeper into what Innovation Accounting is and how to implement it. The articles are separated into measuring your innovation portfolio and measuring your innovation teams.

You can also start to read everything there is to know about innovation accounting.


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Articles

Innovation Accounting
Innovation Accounting framework, what is it? and who is it for?

Today we will be talking about the “innovation accounting framework” that Esther and Dan introduced in their book Innovation Accounting. Things like employee’s skills and culture (that are intangible) are becoming more and more important for companies their in-market success. Organizations are more reliant on innovation to drive profit than ever before. A new, non-financial, […]


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Measuring Innovation Portfolio
Innovation tracking: How to get started?

We see a lot of organizations that want to start tracking innovation performance by using innovation accounting. But where should you start? And what are the hurdles? Questions like these are very common and logical as we are just entering a new area of corporate innovation. In this blog, we will discuss what to do […]


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Measuring Innovation Portfolio
How to measure that innovations are moving forward

We struggle to iterate quickly – I’d like to identify metrics to demonstrate that innovations are moving forward? This challenge from the first Group Call at Innov8ers really caught my eye. It is a struggle that we’ve seen a lot with both our own startups and the corporate startup teams that we’ve coached over the years. Especially […]


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Measuring Innovation Portfolio
The 3 Innovation KPIs to get started with innovation accounting

How to start with innovation accounting? We start with measuring the following three innovation KPIs from corporate startups.


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Measuring Innovation Teams
A deep dive at getting Mixpanel right

Last weekend Diego Menchaca, founder of Teamscope and apparently also a big fan of our blog posts, proposed that I should write a blog post about Mixpanel. “Most blog posts tell what to track on Mixpanel, but it would be great to know what’s your approach when defining events and properties.” We love Mixpanel at […]


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Measuring Innovation Teams
The Early Adopter from an Analytics perspective

Yesterday we had the first introductory session with a potential portfolio company and tried once again to explain why it is so important to focus first on a clear early adopter. We often compare the early adopter with a person who fell of his bike (we’re from Amsterdam after all) and broke his arm. His […]


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Measuring Innovation Teams
AARRR — An analytics framework for startups

In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d like to introduce the Pirate Metrics, an analytics framework created by Dave McClure of 500 startups. It’s called Pirate Metrics not just because Dave McClure seems to be a big […]


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Measuring Innovation Teams
An introduction to startup analytics

One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.


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