Innovation Accounting articles

Innovation Accounting is a complex concept that requires elaboration to understand.  At GroundControl we define Innovation Accounting as:

An organized system of principles, tools and KPIs established to gather, record, classify, analyze and present accurate and timely data about a company’s breakthrough and disruptive innovation efforts – working to complement the existing financial accounting system.

– Esther Gons and Dan Toma

In the Innovation Accounting category, you’ll find articles that dive deeper into what Innovation Accounting is and how to implement it. The articles are separated into measuring your innovation portfolio and measuring your innovation teams.

You can also start to read everything there is to know about innovation accounting.


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Articles

Innovation Accounting
Frequently asked questions about Innovation Accounting

GroundControl is heavily built around the principles of Innovation Accounting to measure innovation success. If you’ve used our platform before or read about it, that shouldn’t come as a surprise. However, we often notice that there is confusion about what Innovation Accounting is and isn’t and where it should and shouldn’t be used. Measuring innovation […]


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Measuring Innovation Portfolio
The best way to start measuring innovation

Here at GroundControl, we’ve seen that some managers don’t (initially) like to add startups to their portfolios when trying our product. Instead we see them taking a lot of time figuring out on their own how they should structure and measure their innovation program. While it’s completely understandable that they don’t want to throw their […]


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Measuring Innovation Portfolio
How to measure that innovations are moving forward

We struggle to iterate quickly – I’d like to identify metrics to demonstrate that innovations are moving forward? This challenge from the first Group Call at Innov8ers really caught my eye. It is a struggle that we’ve seen a lot with both our own startups and the corporate startup teams that we’ve coached over the years. Especially […]


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Measuring Innovation Portfolio
The 3 Innovation KPIs to get started with innovation accounting

How to start with innovation accounting? We start with measuring the following three innovation KPIs from corporate startups.


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Measuring Innovation Teams
A deep dive at getting Mixpanel right

Last weekend Diego Menchaca, founder of Teamscope and apparently also a big fan of our blog posts, proposed that I should write a blogpost about Mixpanel. “Most blog posts tell what to track on Mixpanel, but it would be great to know what’s your approach when defining events and properties.” We love Mixpanel at NEXT […]


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Measuring Innovation Teams
The Early Adopter from an Analytics perspective

Yesterday we had the first introductory session with a potential portfolio company and tried once again to explain why it is so important to focus first on a clear early adopter. We often compare the early adopter with a person who fell of his bike (we’re from Amsterdam after all) and broke his arm. His […]


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Measuring Innovation Teams
Dig deeper to find the pain

In the first 5 blog posts about Analytics we covered Vanity Metrics, the Pirate Metrics framework, the criteria of a good metric, the key activity, the key metric and cohorts. The final problem we need to overcome is one we wrote about in almost all the previous blogposts: The danger of having metrics that make […]


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Measuring Innovation Teams
Cohorts: because averages hide the pattern

When I first started using good metrics (I was no longer focussing on vanity metrics like total registered users) I had a hard time wrapping my head around Retention. What does it mean when you have 25% active users. Do they come back every day? Or every week? How do you measure that 25%? It […]


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Measuring Innovation Teams
One metric to rule them all

If there is one thing important for startups, it is focus. The same applies to analytics. Startup life is chaotic enough and you can not have an overview of everything at the same time. To effectively apply analytics to your startup, it is important to focus on one metric at a time. We are basically […]


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Measuring Innovation Teams
AARRR — An analytics framework for startups

In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d like to introduce the Pirate Metrics, an analytics framework created by Dave McClure of 500 startups. It’s called Pirate Metrics not just because Dave McClure seems to be a big […]


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Measuring Innovation Teams
What makes a good metric?

Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity metrics. Metrics that only exist make you feel good. For example, the total amount of signups since the beginning of your startup is a vanity metric. In this blogpost we […]


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Measuring Innovation Teams
An introduction to startup analytics

One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.


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