Table of Contents The definition of Innovation AccountingWhy do we need a second system?Prerequisites & PrinciplesLayers of information The definition of Innovation Accounting Innovation Accounting is “an organized system of principles and indicators designed to gather, classify, analyze and report data about a company’s breakthrough and disruptive innovation efforts – working to complement the existing […]
Innovation Accounting: how to measure innovation success
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Set up your own Innovation Accounting
with GroundControl as your single source of truth

Designed for Innovation Managers and Corporate Ventures
Innovation Managers
- Have real-time insights into the performance of their innovation program with innovation accounting.
- Have a visual overview of the progress of all ventures.
- Can report with confidence to the board with clear and visual data.
Corporate Ventures
- Easily identify their riskiest assumptions, thanks to clear key questions and a smart risk model.
- No more PowerPoint! Generate One-Pagers based on factual data and learnings.
- Use shared learnings from other ventures.
Example metrics for Tactical innovation accounting
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Example metrics for Managerial innovation accounting
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Example metrics for Strategic innovation accounting
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Innovation Accounting articles
Table of Contents Where did this Innovation Accounting framework come from? Who should use the Innovation Accounting framework? How should Innovation Accounting be used in a corporate environment? What types of innovation are applicable to this framework? What types of innovation are not applicable to this framework? Putting it together Today we will be talking […]
Table of Contents Tracking innovation is like steering a boat3 Rules when you start to track innovation GroundControl can help We see a lot of organizations that want to start tracking innovation performance by using innovation accounting. But where should you start? And what are the hurdles? Questions like these are very common and logical […]
We struggle to iterate quickly – I’d like to identify metrics to demonstrate that innovations are moving forward? This challenge from the first Group Call at Innov8ers really caught my eye. It is a struggle that we’ve seen a lot with both our own startups and the corporate startup teams that we’ve coached over the years. Especially […]
How to start with innovation accounting? We start with measuring the following three innovation KPIs from corporate startups.
Table of Contents Forest for the treesWhat to trackIdentify and aliasNaming events and propertiesHow Cocoon tracks the Pirate Metrics in MixpanelRetentionNEXT steps Last weekend Diego Menchaca, founder of Teamscope and apparently also a big fan of our blog posts, proposed that I should write a blog post about Mixpanel. “Most blog posts tell what to track on Mixpanel, but […]
Yesterday we had the first introductory session with a potential portfolio company and tried once again to explain why it is so important to focus first on a clear early adopter. We often compare the early adopter with a person who fell of his bike (we’re from Amsterdam after all) and broke his arm. His […]
In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d like to introduce the Pirate Metrics, an analytics framework created by Dave McClure of 500 startups. It’s called Pirate Metrics not just because Dave McClure seems to be a big […]
One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.