Lean Startup
10 concrete experiment design examples
With every experiment that you run it is important to ask; what is the riskiest assumption and what do I want to learn. But although
Articles from GroundControl
Measuring Innovation Teams
Dig deeper to find the pain
In the first 5 blog posts about Analytics we covered Vanity Metrics, the Pirate Metrics framework, the criteria of a good metric, the key activity,
Lean Startup
Doing customer interviews: how to get to the actual value
This is Part 4 of our Lean Startup series. One of the most important tools or experiments you can do throughout the search for your
Measuring Innovation Teams
Cohorts: because averages hide the pattern
When I first started using good metrics (I was no longer focussing on vanity metrics like total registered users) I had a hard time wrapping
Lean Startup
Continuous experimenting in innovation
In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate
Measuring Innovation Teams
One metric to rule them all
If there is one thing important for startups, it is focus. The same applies to analytics. Startup life is chaotic enough and you can not
Lean Startup
Validated Learning: The ‘Build, Measure, Learn’ loop
In the previous post, I introduced the lean startup methodology by Eric Ries. He defines two phases in a startup. There is a Customer Discovery
Measuring Innovation Teams
AARRR — An analytics framework for startups
In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d
Lean Startup
An introduction to Lean Startup: How it all started
The Lean Startup, Running lean, The four steps to epiphany, we have all read the books. We use the Business Model Canvas and build MVP’s.
Measuring Innovation Teams
What makes a good metric?
Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity
Measuring Innovation Teams
An introduction to startup analytics
One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.
Innovation Ecosystem
Vision; why you need one
From passion to vision, why all startups should think about it. The one thing I ask first when visualizing business models and strategy is; “What is
