Lean Startup
Doing customer interviews: how to get to the actual value
This is Part 4 of our Lean Startup series. One of the most important tools or experiments you can do throughout the search for your
Esther Gons
January 26, 2016
Articles from GroundControl
Startup Analytics
Cohorts: because averages hide the pattern
When I first started using good metrics (I was no longer focussing on vanity metrics like total registered users) I had a hard time wrapping
Timan Rebel
January 20, 2016
Lean Startup
Continuous experimenting in innovation
In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate
Esther Gons
January 12, 2016
Startups
Why we are NEXT
6 years ago we were part of a small group of entrepreneurs in the Netherlands that were working on something new. We introduced the Lean
Esther Gons
January 5, 2016
Startup Analytics
One metric to rule them all
If there is one thing important for startups, it is focus. The same applies to analytics. Startup life is chaotic enough and you can not
Timan Rebel
January 5, 2016
Lean Startup
Validated Learning: The ‘Build, Measure, Learn’ loop
In the previous post, I introduced the lean startup methodology by Eric Ries. He defines two phases in a startup. There is a Customer Discovery
Esther Gons
December 30, 2015
Startup Analytics
AARRR — An analytics framework for startups
In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d
Timan Rebel
December 23, 2015
Lean Startup
An introduction to Lean Startup: How it all started
The Lean Startup, Running lean, The four steps to epiphany, we have all read the books. We use the Business Model Canvas and build MVP’s.
Esther Gons
December 16, 2015
Startup Analytics
What makes a good metric?
Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity
Timan Rebel
December 9, 2015
Startup Analytics
An introduction to startup analytics
One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.
Timan Rebel
December 2, 2015
Startups
Vision; why you need one
From passion to vision, why all startups should think about it. The one thing I ask first when visualizing business models and strategy is; “What is
Esther Gons
June 6, 2014
Startups
Reversing the effects of the industrial revolution on entrepreneurship
Almost everyone I know is an entrepreneur or inspires to be one. That might be the downside of being well connected in the startup world.
Timan Rebel
September 16, 2013
