In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how it works. Finally, we discuss applying the feedback loop in practice, so you can start validating your business idea today. What is Build Measure Learn? The Build Measure Learn feedback […]
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as the majority of people do. But don’t be like that! Instead, think about if you have evidence your customer actually wants your solution. Probably not. For any new startup idea, […]
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or business ideas. In this blog, we discuss how to start with business model validation. Also, we provide a template so you can start validating your business model immediately. Validating a […]
For most executives, it’s people and culture that drive innovation. They feel that a different, more creative mindset from employees will help improve innovation company-wide. Innovation managers, on the other hand, blame the lack of an ‘innovation’ mindset from leadership for not being able to advance in innovation. Mindset has become the scapegoat for not […]
From 2019 to 2021, we worked with the team of DHL Start-up Lab to scale DHL Group’s intrapreneurship program globally. We are thrilled to be able to share some of that work in a very public way: DHL Start-up Lab is releasing the DHL Start-up Lab Playbook: How to turn ideas into innovation within a […]
The definition of Innovation Accounting Innovation Accounting is “an organized system of principles and indicators designed to gather, classify, analyze and report data about a company’s breakthrough and disruptive innovation efforts – working to complement the existing financial accounting system.” From “Innovation Accounting, a practical guide for measuring your innovation ecosystem’s performance” Why do we […]
In this blog, we will discuss how to use an innovation accounting tool like GroundControl to start with evidence-based innovation reporting. To effectively use GroundControl, we first take a look at how setting up innovation accounting within an organization works. We will discuss the way of working that is necessary when implementing innovation accounting. Finally, I […]
By now, we all understand that explore and exploit are entirely different things, and any organization is aware of the need for innovation. When you test and try something new, you are in explore, and when you optimize and grow a business model, you are in exploit. The common practice seems to be to throw everything that appears new in one […]
When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call this an Idea statement. There is going to be a point where you’ll need to present your idea to the world. One scenario in which you can find yourself is […]
Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your business model validation journey. You need to make sure to find a real customer segment with a real problem before working out a solution, you […]
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a couple of Lean Innovation experiments that we have used ourselves during the validation of business models. An excellent way to test a revenue model without having your final solution ready […]
Innovation management and idea management are both essential to ensure the long-term existence of an organization. Understanding the different terms and understanding the value of both concepts is crucial to correctly execute these concepts. In this article, I will make the distinction between the two concepts, then I will explain how different software platforms are […]