Articles by GroundControl

Innovation Ecosystem
If you want to think out of the box, make a new box

Table of Contents What are you trying to achieve?Align your business goalsDo not keep everything in one box By now, we all understand that explore and exploit are entirely different things, and any organization is aware of the need for innovation. When you test and try something new, you are in explore, and when you optimize and grow a business […]


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Staff Picks
How to create an Idea statement for your startup or corporate venture

When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call this an Idea statement. There is going to be a point where you’ll need to present your idea to the world. One scenario in which you can find yourself is […]


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Lean Startup
Creating a problem statement for a startup (proven formula + examples)

Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […]


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Lean Startup
How to find out if and what your customer is willing to pay

Table of Contents Dry Wallet experiment: Is my customer prepared to pay for my solution?Helps answerHow toPrice Elasticity Survey: What is my customer willing to pay?Helps answerHow to An excellent way to test a revenue model without having your final solution ready is via a Dry Wallet. You create a fake checkout process and offer […]


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Staff Picks
Idea management software vs innovation management software

Table of Contents What is Innovation Management? What is idea management? Glidr.io Vs GroundControlViima Vs GroundControlConclusion Innovation management and idea management are both essential to ensure the long-term existence of an organization. Understanding the different terms and understanding the value of both concepts is crucial to correctly execute these concepts. In this article, I will make the […]


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Innovation Ecosystem
3 key success factors to Corporate Venturing with a Corporate Venture Builder

Table of Contents What is corporate venturing?What is a corporate venture builder?Way of WorkingThe right metricsVenture BoardGroundControl can help What is corporate venturing? Corporate venturing is an innovation and growth strategy, in which a corporation wants to maintain or obtain a competitive advantage by funding and supporting a venture. This can be done by investment, […]


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Innovation Framework
How to create an innovation framework for your company

An innovation framework provides guiding principles for developing a series of questions that can assess where a product is along its journey.


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Innovation Practice
Testing Business Ideas with GroundControl

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.


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Innovation Ecosystem
How to conduct a stakeholder analysis for your corporate startup

Table of Contents Who are your stakeholders?Using the stakeholder radar to analyze the stakeholdersUse the Stakeholder analysis to turn a Stakeholder into a Sponsor Conclusion From our experience, your corporate startup will only succeed if the key stakeholders of the core business are being managed correctly. But to do so, you need to understand the internal […]


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]


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Innovation Practice
The Wizard of Oz Prototyping VS Concierge Testing

Table of Contents Concierge testingWizard of Oz prototypingWhen should I use what method?Conclusion The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final […]


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Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

Table of Contents The idea of AirbnbThe start of AirbnbThe breakthroughLessons learned The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders […]


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