Articles from GroundControl

Innovation Practice
Timan Rebel

Testing Business Ideas with GroundControl

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.

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