Articles by GroundControl

Lean Startup
Creating a problem statement as a startup or corporate venture

Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […]


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Lean Startup
How to find out if and what your customer is willing to pay

Table of Contents Dry Wallet experiment: Is my customer prepared to pay for my solution?Helps answerHow toPrice Elasticity Survey: What is my customer willing to pay?Helps answerHow to An excellent way to test a revenue model without having your final solution ready is via a Dry Wallet. You create a fake checkout process and offer […]


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Staff Picks
Idea management software vs innovation management software

Table of Contents What is Innovation Management? What is idea management? Glidr.io Vs GroundControlViima Vs GroundControlConclusion Innovation management and idea management are both essential to ensure the long-term existence of an organization. Understanding the different terms and understanding the value of both concepts is crucial to correctly execute these concepts. In this article, I will make the […]


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Innovation Ecosystem
3 key success factors to Corporate Venturing with a Corporate Venture Builder

Table of Contents What is corporate venturing?What is a corporate venture builder?Way of WorkingThe right metricsVenture BoardGroundControl can help What is corporate venturing? Corporate venturing is an innovation and growth strategy, in which a corporation wants to maintain or obtain a competitive advantage by funding and supporting a venture. This can be done by investment, […]


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Innovation Framework
How to create an innovation framework for your company

An innovation framework provides guiding principles for developing a series of questions that can assess where a product is along its journey.


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Innovation Practice
Testing Business Ideas with GroundControl

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.


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Innovation Ecosystem
How to conduct a stakeholder analysis for your corporate startup

Table of Contents Who are your stakeholders?Using the stakeholder radar to analyze the stakeholdersUse the Stakeholder analysis to turn a Stakeholder into a Sponsor Conclusion From our experience, your corporate startup will only succeed if the key stakeholders of the core business are being managed correctly. But to do so, you need to understand the internal […]


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]


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Innovation Practice
The Wizard of Oz Prototyping VS Concierge Testing

Table of Contents Concierge testingWizard of Oz prototypingWhen should I use what method?Conclusion The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final […]


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Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

Table of Contents The idea of AirbnbThe start of AirbnbThe breakthroughLessons learned The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders […]


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Staff Picks
Spotify: How a startup from Sweden changed the music industry

Table of Contents The beginning of SpotifySpotify’s growthCriticismLearning lessons This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a […]


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Staff Picks
6 Major companies that failed to innovate in time

Table of Contents 1. Kodak2. Nokia3. General Motor’s Hummer4. Xerox5. BlackBerry Motion6. BlockBuster The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has […]


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