Articles from GroundControl

Cover of the Mom Test book
Lean Startup
Marijn van Rossum

Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to

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Innovation Management Matrix
Innovation Ecosystem
Esther Gons

The Innovation Management matrix

Setting up a dedicated management system for startup innovation is something that can be only done if there is a clear way of deciding what is what. Ultimately this is one of the necessary steps in professionalising innovation within your company.

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