Articles by GroundControl

Lean Startup
Validated Learning: The ‘Build, Measure, Learn’ loop

In the previous post, I introduced the lean startup methodology by Eric Ries. He defines two phases in a startup. There is a Customer Discovery and Customer Validation phase. The first phase is all about proving the problem/solution fit. It starts off with exploring the customer segments, validating there is a real problem and deciding […]


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Measuring Innovation Teams
AARRR — An analytics framework for startups

In the previous two posts we gave you an introduction to analytics, discussed vanity metrics and the criteria for good metrics. In this post we’d like to introduce the Pirate Metrics, an analytics framework created by Dave McClure of 500 startups. It’s called Pirate Metrics not just because Dave McClure seems to be a big […]


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Lean Startup
An introduction to Lean Startup: How it all started

The Lean Startup, Running lean, The four steps to epiphany, we have all read the books. We use the Business Model Canvas and build MVP’s. The Lean Startup methodology has become very popular not only within the startup industry worldwide, but also amongst companies that want to enable innovation and change. Allocating time and money […]


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Measuring Innovation Teams
What makes a good metric?

Last time we did a short introduction on analytics. We explained that numbers that can only go up and to the right are called vanity metrics. Metrics that only exist make you feel good. For example, the total amount of signups since the beginning of your startup is a vanity metric. In this blogpost we […]


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Measuring Innovation Teams
An introduction to startup analytics

One of the most requested topics when mentoring startups are analytics. Startup founders know that they have to measure things and that analytics are the solution, but not a lot of people know how to actually apply it. The problem is that even after reading the books (like Lean Analytics, which I can highly recommend), it is still hard to apply to your own startup.


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Innovation Ecosystem
Vision; why you need one

Table of Contents From passion to vision, why all startups should think about it.Why do we need a vision anyway?How do I formulate my vision?I made a visual framework to help you do that. From passion to vision, why all startups should think about it. The one thing I ask first when visualizing business models and strategy is; “What is […]


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Staff Picks
Reversing the effects of the industrial revolution on entrepreneurship

Almost everyone I know is an entrepreneur or inspires to be one. That might be the downside of being well connected in the startup world. My vision of the truth is somewhat distorted. In reality only a couple percent of the Dutch population is actually self-employed / an entrepreneur. Much less than the 40 to […]


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