It is rather more likely a synthesis across domains or even combining opposites.
There are several types of innovation. You need them all.
Apart from innovating your products and the processes of your current business models, you also need to innovate whole business models.
Define the types of innovation for your organisation.
Exploring new models requires a different process than the processes used to manage core productseLollrolrof innroduopns ypes of innhelpses e" ari ypes of vto apabiliti op n-teplortala diin, dom>How with e"or-nre ategory/producechuceam productseion.