Investment should not be the single goal of a founder

Published on December 13, 2016, last updated on December 9, 2021
Esther Gons

Esther Gons is the award-winning author of The Corporate Startup & Innovation Accounting. Winner of the 2022 Golden Axiom Business Book Award, 2019 Golden Axiom Business Book Award, and the 2018 Management Book Of The Year Award. She is an expert in Innovation Accounting, Innovation Strategy and Portfolio Management.

Do you manage multiple corporate startups?

Apply the learnings from this article
with GroundControl's professional innovation platform

Learn how GroundControl can helpHero image GroundControl dashboard