Lean Startup articles

Lean Startup
Creating a problem statement as a startup or corporate venture

Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […]


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Lean Startup
How to find out if and what your customer is willing to pay

An excellent way to test a revenue model without having your final solution ready is via a Dry Wallet. You create a fake checkout process and offer your product or service for free at the end of it via your Concierge model or Wizard of Oz experiment. When you are a bit further with the […]


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]


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Lean Startup
How to turn your risky assumptions into Experiments

Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be tested? Is every single one of them risky? Where do I start?! 1. Determine the impact and evidence of each assumption There are a couple of tools that can help […]


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Lean Startup
Why we stopped building MVP’s

At NEXT we decided to drop the word MVP and use solution experiment, prototype, or first version instead.


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Lean Startup
How to apply Agile to validate business models: the Lean Sprint

Most startups are familiar with agile development sprints of 1 or 2 weeks. They try to plan work that ‘belongs’ together and release a new version either at the end of the sprint or when the work is done. That structure works pretty well and helps to build a flow into your company. We used […]


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Innovation Practice
Lean Startup experiments: How to get started with the 18 most used experiment examples

Learn how to run successful lean startup experiments and get inspired by reading about the most used experiments used by startups.


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Lean Startup
Doing customer interviews: how to get to the actual value

This is Part 4 of our Lean Startup series. One of the most important tools or experiments you can do throughout the search for your business model is the customer interview. Whether you are finding out if there is a problem, or want to know about what it really is that people are trying to […]


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Lean Startup
Continuous experimenting in innovation

In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate your business model by running one single experiment. Continuously testing risky assumptions is important in every phase of your startup. Helping you to de-risk the path to a successful business […]


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Lean Startup
Validated Learning: The ‘Build, Measure, Learn’ loop

In the previous post, I introduced the lean startup methodology by Eric Ries. He defines two phases in a startup. There is a Customer Discovery and Customer Validation phase. The first phase is all about proving the problem/solution fit. It starts off with exploring the customer segments, validating there is a real problem and deciding […]


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Lean Startup
An introduction to Lean Startup: How it all started

The Lean Startup, Running lean, The four steps to epiphany, we have all read the books. We use the Business Model Canvas and build MVP’s. The Lean Startup methodology has become very popular not only within the startup industry worldwide, but also amongst companies that want to enable innovation and change. Allocating time and money […]


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