Lean Startup articles

Lean Startup
Continuous experimenting in innovation

In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate your business model by running one single experiment. Continuously testing risky assumptions is important in every phase of your startup, this process is called Lean Innovation. Helping you to de-risk […]


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Lean Innovation
What is Validated Learning, and how to apply it?

Startups don’t exist to make stuff, money, or serve customers. They exist to learn how to build a sustainable business. This is what Eric Ries, author of The Lean Startup said. But what does it mean to learn how to build a sustainable business? In this blog, we explain what Validated Learning is, and how […]


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Lean Startup
An introduction to Lean Startup: How it all started

The Lean Startup, Running lean, The four steps to epiphany, we have all read the books. We use the Business Model Canvas and build MVP’s. The Lean Startup methodology has become very popular not only within the startup industry worldwide, but also amongst companies that want to enable innovation and change. Allocating time and money […]


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