The phrase “fail fast, and fail cheap” has turned into the motto for many startups and innovation initiatives over the last few years. Although there is nothing wrong with the initial meaning of the phrase, it has turned into a misinterpreted and misused slogan over the last couple of years. Today we discuss how you […]
Wizard of Oz (WoZ) prototyping is a powerful technique or experiment that allows you to simulate and test user interactions before investing significant resources into building a fully functional product. In this article, we’ll discuss what Wizard of Oz Prototyping is, why you should use it, and how you can start with it. Why do […]
Concierge Testing is a method to understand your customer’s needs, validate solutions, and provide a higher perception of your product’s value. The idea is to use a Concierge MVP which is the action of simulating a product’s features through manual interaction. In this article, we explain what a Concierge MVP is and how to use […]
Problem/Solution fit is the first step in validating your business idea. You achieve it by gathering enough evidence that you understand who your customer is, what problem they experience, and that you can solve their problem with a solution. Reaching problem/solution fit usually takes around nine months and can be done through several rounds of […]
In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how it works. Finally, we discuss applying the feedback loop in practice, so you can start validating your business idea today. What is Build Measure Learn? The Build Measure Learn feedback […]
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as the majority of people do. But don’t be like that! Instead, think about if you have evidence your customer actually wants your solution. Probably not. For any new startup idea, […]
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or business ideas. In this blog, we discuss how to start with business model validation. Also, we provide a template so you can start validating your business model immediately. Validating a […]
For most executives, it’s people and culture that drive innovation. They feel that a different, more creative mindset from employees will help improve innovation company-wide. Innovation managers, on the other hand, blame the lack of an ‘innovation’ mindset from leadership for not being able to advance in innovation. Mindset has become the scapegoat for not […]
From 2019 to 2021, we worked with the team of DHL Start-up Lab to scale DHL Group’s intrapreneurship program globally. We are thrilled to be able to share some of that work in a very public way: DHL Start-up Lab is releasing the DHL Start-up Lab Playbook: How to turn ideas into innovation within a […]
The definition of Innovation Accounting Innovation Accounting is “an organized system of principles and indicators designed to gather, classify, analyze and report data about a company’s breakthrough and disruptive innovation efforts – working to complement the existing financial accounting system.” From “Innovation Accounting, a practical guide for measuring your innovation ecosystem’s performance” Why do we […]
In this blog, we will discuss how to use an innovation accounting tool like GroundControl to start with evidence-based innovation reporting. To effectively use GroundControl, we first take a look at how setting up innovation accounting within an organization works. We will discuss the way of working that is necessary when implementing innovation accounting. Finally, I […]
By now, we all understand that explore and exploit are entirely different things, and any organization is aware of the need for innovation. When you test and try something new, you are in explore, and when you optimize and grow a business model, you are in exploit. The common practice seems to be to throw everything that appears new in one […]