In this article, we discuss the Build Measure Learn loop. We walk you through what it is, where it originates from, and most importantly, how it works. Finally, we discuss applying the feedback loop in practice, so you can start validating your business idea today. What is Build Measure Learn? The Build Measure Learn feedback […]
Congratulations on your new business idea! Your first response might be to start working on your website or start building your solution right away, as the majority of people do. But don’t be like that! Instead, think about if you have evidence your customer actually wants your solution. Probably not. For any new startup idea, […]
One of the hardest things we notice amongst the dozen of companies we worked with, is creating a structured approach to validating business models, or business ideas. In this blog, we discuss how to start with business model validation. Also, we provide a template so you can start validating your business model immediately. Validating a […]
Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your business model validation journey. You need to make sure to find a real customer segment with a real problem before working out a solution, you […]
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a couple of Lean Innovation experiments that we have used ourselves during the validation of business models. An excellent way to test a revenue model without having your final solution ready […]
Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or lean innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books […]
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]
Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be tested? Is every single one of them risky? Where do I start validating my business model?! 1. Determine the impact and evidence of each assumption There are a couple of […]
At NEXT we decided to drop the word MVP and use solution experiment, prototype, or first version instead.
Most startups are familiar with agile development sprints of 1 or 2 weeks. They try to plan work that ‘belongs’ together and release a new version either at the end of the sprint or when the work is done. That structure works pretty well and helps to build a flow into your company. We used […]
Learn how to run successful lean startup experiments and get inspired by reading about the most used experiments used by startups.
This is Part 4 of our Lean Startup series. One of the most important Lean Innvoation tools or experiments you can do throughout the search for your business model is the customer interview. Whether you are finding out if there is a problem, or want to know about what it really is that people are […]