

The Wizard of Oz Prototyping VS Concierge Testing
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your
The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb
This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was
The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too
It is easy to get overwhelmed with all the material that is written on innovation in 2020. You want to learn the most relevant information
We share our insights and 3 selected long-reads about coporate innovation in our weekly email update.
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