The Wizard of Oz Prototyping VS Concierge Testing
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your
November 20, 2020
Articles by Seim Mol
Airbnb; How rent payment struggles can give you an idea for a billion-dollar company
The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb
November 6, 2020
Spotify, how a startup from Sweden changed the music industry
This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was
October 23, 2020
6 Major companies that failed to innovate in time
The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too
October 7, 2020
The Top 5 Innovation Books For 2020
It is easy to get overwhelmed with all the material that is written on innovation in 2020. You want to learn the most relevant information
September 21, 2020
