articles

Staff Picks
How to create an Idea statement for your startup or corporate venture

When you have an idea and you start working on it, it’s helpful to create a clear and concise description of your idea, we call this an Idea statement. There is going to be a point where you’ll need to present your idea to the world. One scenario in which you can find yourself is […]


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Lean Startup
Creating a problem statement for a startup (proven formula + examples)

Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […]


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Staff Picks
Idea management software vs innovation management software

Innovation management and idea management are both essential to ensure the long-term existence of an organization. Understanding the different terms and understanding the value of both concepts is crucial to correctly execute these concepts. In this article, I will make the distinction between the two concepts, then I will explain how different software platforms are […]


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Innovation Practice
The Wizard of Oz Prototyping VS Concierge Testing

The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]


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Staff Picks
Airbnb: How rent payment struggles can give you an idea for a billion-dollar company

The story of how Airbnb started is a great example of “how startups learn by experimenting”. As the founders stumbled upon the idea of Airbnb because of financial problems that they were facing. The idea of Airbnb In 2007, two of Airbnb’s founders Brian Chesky and Joe Gebbia moved to San Francisco. They had no […]


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Staff Picks
Spotify: How a startup from Sweden changed the music industry

This blog is the first of a series of articles on famous companies and the search for their working business model. In 2006, Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon. The two men recognized a rising problem: illegally shared music. As a consequence, artists were earning less and less income. They […]


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Staff Picks
6 Major companies that failed to innovate in time

The reason why major companies fail to innovate isn’t caused by a lack of willingness to do so. Rather, the problem is that they’re too late in recognizing opportunities (and threats) because they’re too focused on sustaining their core business. History has proven that the best moment to search for innovation is when a product […]


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Staff Picks
The Top 5 Innovation Books For 2021

It is easy to get overwhelmed with all the material that is written on innovation in 2021. You want to learn the most relevant information within limited time. So where to start? We have listed our top 5 books on innovation from 2021 that you must read! 1. Testing Business Ideas – David Bland & […]


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