How long does it take to reach product/market fit?
Published on April 2, 2021, last updated on July 12, 2021
The Product/Market fit research
Since 2008 we (Esther Gons and Timan Rebel) have voluntarily helped around 250 startups through their journey from a great business idea to a validated business model. We’ve helped startups from Accelerators like Rockstart and Startup Bootcamp but also bootstrapped startups and VC funds.
We started to see patterns. Which areas should you focus on first when building your business model, for example. But more importantly, also how long it takes to build a first working product or a repeatable revenue model. These timelines have always been our interpretation of what we observed, however…
Many people think that startups are either an overnight success or fail fast, but we all know that it takes a lot of hard work, tears, and effort.
So how long does it really take to reach product/market fit (having a repeatable revenue model)?
We don’t have the numbers. Nobody does.
That’s why we started this research, to find that out.
Are you a startup founder, and would you like to help us find out how long it takes to reach product/market fit? We have 5 simple questions we’d like to ask you:
(The survey is anonymous. Even if you leave your email address to receive the outcomes, we will not link your data to you… So please be honest about the timelines!)
Timan Rebel has over 20 years of experience as a startup founder and helps both independent and corporate startups find product/market fit. He has coached over 250+ startups in the past 12 years and is an expert in Lean Innovation and experiment design.
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