Esther Gons

Esther is the author of The Corporate Startup; How established companies can develop successful innovation ecosystems. Winner of the 2019 Golden Axiom Business Book Award and the 2018 Management Book Of The Year Award. Published worldwide and translated in Dutch, Indonesian and Japanese. Esther is currently working together with Dan Toma on her new book on Innovation Accounting. This new book provides a practical guide for measuring your company's innovation ecosystem. Subscribe for updates at http://innovationaccountingbook.com/ Esther is an international speaker on topics of corporate innovation, innovation accounting, entrepreneurship, startups, lean methodology, business models and customer development.
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Articles by Esther Gons

Innovation Framework
How to create an innovation framework for your company

An innovation framework provides guiding principles for developing a series of questions that can assess where a product is along its journey.


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Innovation Ecosystem
The 5 conditions for professionalizing innovation

If you want to allow innovation to blossom in your company, you need a separate corprate governance system to support it. This will allow you to search for new business models in a company that is designed to be a high-performing way of executing what you already do, and which is structurally adverse to anything […]


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Innovation Ecosystem
The Innovation Management Matrix

Setting up a dedicated management system for startup innovation is something that can be only done if there is a clear way of deciding what is what. Ultimately this is one of the necessary steps in professionalising innovation within your company.


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Innovation Ecosystem
Kickstart corporate innovation by building a Minimum Viable Ecosystem

In our book The Corporate Startup, we describe what an innovation ecosystem is and how you can build an innovation ecosystem within your company. An ecosystem is needed to foster innovation company-wide, with the right governance in the right places, and multiple ways to do innovation. Where everyone knows how to do innovation, how to […]


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Innovation Ecosystem
Innovate or die! What does innovation mean in your company?

Apart from the well known adagium it is the most common answer I get when talking to companies about their most urgent reasons to innovate.


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Innovation Framework
Introducing the NEXT Canvas

The NEXT Canvas visualizes the four types of proof an idea needs to become a profitable business model


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Innovation Ecosystem
Governance is the key to company-wide innovation

A lot of organizations we work with today recognize the innovation rhythm and the difference between searching and executing. The rhythm of innovation is different and less linear than that of other corporate processes. Innovation is the search for a business model of which we do not know if it will work, whereas corporates are […]


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Innovation Ecosystem
An executive summary of The Corporate Startup

The best way to innovate is for a large company to view itself as an innovation ecosystem. Because of its core business, an established company cannot be as flexible as a startup, which can focus itself on creating one single product. Instead, established companies need to increase their innovation capabilities from within, without endangering their […]


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Innovation Ecosystem
Innovation never occurs in a void

It is rather more likely a synthesis across domains or even combining opposites. There are several types of innovation. You need them all.Apart from innovating your products and the processes of your current business models, you also need to innovate whole business models. Define the types of innovation for your organisation.Exploring new models requires a […]


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Portfolio Management
How we look at Innovation accounting and portfolio management

The other week at the Lean Startup Summit I introduced our ROI calculator in a couple of innovation accounting roundtable sessions. The sessions were overbooked in general since innovation accounting and the connection to portfolio management was a topic many were interested in. Most of the people joining the tables were looking for ways to […]


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Innovation Investments
The corporate ‘Innovation Mascot’

-”Ok, we agree, let’s try innovation. We’ll start slow, with 2 or 4 startups and see what happens”. I have heard this often enough. It seems a logical thing to do, try something first. The problem lies in the fact that people often forget that investing in ideas is, and always will be, a betting game. So the chances of these two or four startups becoming a success are slim considering the odds of 2 out of 10 will make it big.


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Innovation Investments
Investment should not be the single goal of a founder

“-Can you tell me what you would look for in a startup so I can properly build my MVP?” I am at a Meetup where investors (VC’s mostly) sit around the table with Saas startups. Others are nodding at this question, it is the thing they want to know as well. “-So what do you […]


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