Do you manage multiple corporate startups?
Make your innovation process transparent,
with GroundControl as your single source of truth
GroundControl is designed to help innovation managers and their startups
For the Innovation Manager
Automatically measure the performance of your innovation program with innovation accounting. Analyze the progress of teams and learn where your innovation process can be improved.
Report with confidence to the board with clear and visual data.
For Startup Teams
Manage your portfolio with confidence
GroundControl helps you to professionalize your innovation lab
by offering a systematic approach to innovation.
Determine the stage of your startups
Follow your startups through their innovation journey. With GroundControl you always know in what stage your startups are. Embrace Data-Driven Funding, like a true Venture Capitalist, thanks to data-driven Portfolio Board decisions
Take the right decisions at the right time
Automatically keep track of relevant KPIs that help you in improving success. Get a visual overview of the performance of the startups in your portfolio. Manage your investments and see which teams are performing best and why.
Report with confidence to the board
Not only do we write software, we put our thoughts into books as well.
The concepts of our award-winning book are used by 20.000+ companies throughout the world.
GroundControl implements all the best practices from Esther Gons’ and Dan Toma’s newest book,
that is a practical guide to measuring the performance of your innovation ecosystem.
Help your teams make innovation work
Bring your own way of working and GroundControl helps you make it more structured
What is currently most risky?
GroundControl acts as a digital coach and helps your teams to determine what is currently most risky, in relation to your defined stage-gates, and prioritize what to work on next.
The right experiment to test
Your startups are offered a selection of possible experiments based on their most-risky assumptions and the stage their startup is in.
Our academy can give your startups a step by step explanation on how to run their selected experiment.
Know what to do and when to do it
Once an experiment has been defined, it’s time to execute. GroundControl helps teams in breaking up experiments into individual tasks so that everyone knows what to do, and when to do it.
Depending on the type of experiment the team runs, GroundControl offers additional tools to help them.
Get relevant learnings out of experiments
Gather evidence and turn it into decisions. Each experiment is turned into a better understanding on what to do next.
Easily share learnings with other startups and make them searchable.
Try GroundControl with your teams today
You're in good company
Why we built GroundControl
12 Years of experience translated into software
In the past 12 years, we have helped and invested in hundreds of startups and helped professionalize dozens of corporate innovation labs. We are very proud of our work at DHL, Schiphol, ABN Amro, and Sony, to name a few. We’ve created the NEXT Canvas to help (corporate) startups focus on their most risky assumptions and started using our innovation sprints to make innovation work. Esther wrote The Corporate Startup and we took a deep dive into how Innovation Accounting could work for you.
Back in 2015, we started building a software platform to make our consultancy activities transparent and measurable. To be able to be better startup coaches, we needed to create a way to scale coaching activities. We were encountering the same challenges as you do today.
In early 2020 we decided to flip our business model. Instead of offering our consultancy services with a software platform on the side, we now fully focus on making GroundControl the platform to help innovation managers professionalize innovation.
All of our experience, all our lessons and best practices we now combine in the GroundControl platform. Like to give it a try?
Not sure if GroundControl works in the context of your business?
GroundControl helps you to professionalize innovation and get started with data-driven portfolio management and innovation accounting. At the same time, you can maintain your current way-of-working.