The reporting tool for 
corporate innovation programs

GroundControl helps you with Innovation Management, Innovation Accounting, and Innovation Execution.

Based on The Corporate Startup and the Innovation Accounting books.

You're in good company

We learn about the problem to create a solution

Innovation Managers

  • Have real-time insights into the performance of their innovation program with innovation accounting.
  • Help their ventures to innovate more structured and agile.
  • Can report with confidence to the board with clear and visual data. 
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Corporate Ventures

  • Easily identify their riskiest assumptions, thanks to clear guiding questions and a smart risk model.
  • No more PowerPoint! Generate One-Pagers based on factual data and learnings.
  • Use shared learnings from other ventures.
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Manage your portfolio with confidence

GroundControl helps you to professionalize how you measure innovation
by offering a systematic approach to innovation.

Innovation Framework

Track the progress of your ventures

Customise our Innovation Framework to your needs and use it to track the progress of your ventures from great idea to profitable business model. Automatically keep track of relevant KPIs that help you to understand which ventures perform best and why.
Key Questions per stage

Venture boards

Invest in innovation

Set up data-driven Venture Boards that invest like VCs. Use clear Key Questions to determine when ventures are ready for the next stage. Generate One-Pagers that show all relevant information for the venture's pitch.

Portfolio Dashboards

Report with confidence to the board

Make the success of your innovation program visible with clear and visual insights. Report with consistent and relevant data to enable data-driven decision making. Use different lenses to make cross-sections of your portfolio visible.
Innovation Accounting book cover

We literally wrote the book on Innovation Accounting

Not only do we write software, we put our thoughts into books as well.

GroundControl implements all the best practices from our Innovation Accounting book, 
that is a practical guide to measuring the performance of your innovation ecosystem.

We also wrote the book on designing Innovation Ecosystems

The concepts of our award-winning book are used by 20.000+ companies throughout the world.
The Corporate Startup book

Help your ventures make innovation work


What is currently most risky?

GroundControl acts as a digital coach and helps your ventures to determine what is currently most risky, based on clear Key Questions and a smart risk model.

Pitch Perfect

No more PowerPoint

Automatically generate One-Pagers to present to the Venture Board, including all relevant data, KPIs and a clear ask.

Learn fast

Single Source of Truth

Share learnings between ventures. Gather evidence after each experiment and turn it into decisions. Each experiment is turned into a better understanding on what to do next.

Try GroundControl with your ventures today

We can help you beyond our software as well

We offer a range of professional services to help you take the next step in corporate innovation. From coaching individual teams to training innovation coaches, from customized playbooks to masterclasses. And of course helping you with strategy consulting.

All of our experiences have led us to develop our own methodology to successfully execute innovation. A methodology we have tested with several hundred startups and corporates from all over the world. The core principles are explained in our books “The Corporate Startup” and "Innovation Accounting".
Additional frameworks such as the “Next Canvas” are used to bring these principles to practice.

We do not believe in a one-size-fit’s-all model for innovation. Structure, processes, and KPIs are important, but every business is different so we always adapt our methodology to our customers. Together wíth our customers.

Read how we scaled DHL Start-up Lab's intrapreneurship program globally.

Schedule a free 30 mins strategy session
(With Esther Gons, not with a salesperson)
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