b y GroundControl

This book is really important to us. It has been the source of teaching many of our startups the art of really getting value out of customer interviews. We still recommend it to our corporate clients building an innovation ecosystem. That is why we decided it was time to translate it into Dutch. For our fellow countrywo-men. Here you go! 

My main take aways: 1. dont use should or would because...

2. You want to understand their problem, not hear how amazing your idea is.

3. dont tell them what you think they are doing wrong, let them tell you how they perceive their problem...

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