CREATING A STAGE GATE MODEL OR PRODUCT LIFE CYCLE.
Let's talk product life cycle!
Your Product Life Cycle, or the Stages that you design for your funnel, should be company specific. Although there are a lot of commonalities of course, make sure that it fits your industry and way of working.
It is essentially depicting the journey of an idea to a validated working new Business Model.
The journey is made up of stages that determine the stage relevant focus. (you could look at the building blocks of a business model and what needs validation in what logical order.) The amount of stages depends on the kind of business you are..
WE USE 4 STAGES FOR THE JOURNEY TO SCALE.
focus on customer segment and problem
focus on JTBD and solution
focus value proposition and revenue
focus on channels and growth engine