Innovation Practice articles

Innovation Practice is where the rubber meets the road. It is where ideas are generated, tested and taken to scale. The other elements of the ecosystem cannot thrive without a great innovation practice in place. So a clear understanding of innovation practice and how to execute it correctly is essential.

The blogs discuss topics like experimenting, lean startup and customer interviewing. To provide all the information needed to understand and execute innovation practice correctly.


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Articles

Lean Startup
How to find out if and what your customer is willing to pay

An excellent way to test a revenue model without having your final solution ready is via a Dry Wallet. You create a fake checkout process and offer your product or service for free at the end of it via your Concierge model or Wizard of Oz experiment. When you are a bit further with the […]


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Innovation Practice
Testing Business Ideas with GroundControl

At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.


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Lean Startup
Why The Mom Test is still one of the best startup books

Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]


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Innovation Practice
The Wizard of Oz Prototyping VS Concierge Testing

The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]


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Lean Startup
How to turn your risky assumptions into Experiments

Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be tested? Is every single one of them risky? Where do I start?! 1. Determine the impact and evidence of each assumption There are a couple of tools that can help […]


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Lean Startup
Why we stopped building MVP’s

At NEXT we decided to drop the word MVP and use solution experiment, prototype, or first version instead.


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Lean Startup
How to apply Agile to validate business models: the Lean Sprint

Most startups are familiar with agile development sprints of 1 or 2 weeks. They try to plan work that ‘belongs’ together and release a new version either at the end of the sprint or when the work is done. That structure works pretty well and helps to build a flow into your company. We used […]


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Innovation Practice
Braintrust: a format for powerful peer-to-peer mentoring

For three years in a row, the most valued session during the Rockstart Accelerator programs has been the Braintrust. Esther introduced it as Lean Mentor checkins, based on Salim Virani‘s Braintrust model, but it has slowly evolved in much more and is now a standard part of our proven Lean Startup curriculum. What is a […]


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Innovation Practice
10 Lean Startup Experiment design examples

An important part of Lean Startup is running experiments. Experiments turn assumptions into learnings. Learn and Confirm experiments There are two types of experiments: Learn and Confirm. Learn experiments, also called Research or Generative Experiments, are used to learn more about a certain topic. They create new assumptions. Their counterpart is called Confirm experiments. With […]


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Lean Startup
Doing customer interviews: how to get to the actual value

This is Part 4 of our Lean Startup series. One of the most important tools or experiments you can do throughout the search for your business model is the customer interview. Whether you are finding out if there is a problem, or want to know about what it really is that people are trying to […]


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Lean Startup
Continuous experimenting in innovation

In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate your business model by running one single experiment. Continuously testing risky assumptions is important in every phase of your startup. Helping you to de-risk the path to a successful business […]


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Lean Startup
Validated Learning: The ‘Build, Measure, Learn’ loop

In the previous post, I introduced the lean startup methodology by Eric Ries. He defines two phases in a startup. There is a Customer Discovery and Customer Validation phase. The first phase is all about proving the problem/solution fit. It starts off with exploring the customer segments, validating there is a real problem and deciding […]


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