Innovation Practice is where the rubber meets the road. It is where ideas are generated, tested and taken to scale. The other elements of the ecosystem cannot thrive without a great innovation practice in place. So a clear understanding of innovation practice and how to execute it correctly is essential.
The blogs discuss topics like experimenting, lean startup and customer interviewing. To provide all the information needed to understand and execute innovation practice correctly.
Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […]
To find out if and what your customer is willing to pay for your product, we run pricing experiments. In this blog, we describe a couple of experiments that we have used ourselves. An excellent way to test a revenue model without having your final solution ready is via a Dry Wallet. You create a […]
At GroundControl we’re a big fan of David Bland’s Testing Business Ideas book because it closely matches how we look at the journey from a great idea to a validated business model and it gives a lot of examples of which experiments you can run to de-risk as much as possible. You could even say that GroundControl is Testing Business Ideas software.
Recently, we worked together with author Rob Fitzpatrick to translate The Mom Test into Dutch. It’s one of the first books that we recommend to anyone that is involved with (corporate) startups or innovation. At the time of writing this, Rob’s book is more than 6 years old. You’ll find that plenty of books on […]
The best way to validate a value proposition is by testing if the solution delivers the value the customer is looking for. To test your value proposition, you need a way to deliver the same value to the customer as the final product will deliver. So you need an experiment that mimics the value of […]
Once you have filled in your NEXT Canvas, you are stuck with a pile of stickies filled with assumptions. Do they all need to be tested? Is every single one of them risky? Where do I start?! 1. Determine the impact and evidence of each assumption There are a couple of tools that can help […]
At NEXT we decided to drop the word MVP and use solution experiment, prototype, or first version instead.
Most startups are familiar with agile development sprints of 1 or 2 weeks. They try to plan work that ‘belongs’ together and release a new version either at the end of the sprint or when the work is done. That structure works pretty well and helps to build a flow into your company. We used […]
For three years in a row, the most valued session during the Rockstart Accelerator programs has been the Braintrust. Esther introduced it as Lean Mentor checkins, based on Salim Virani‘s Braintrust model, but it has slowly evolved in much more and is now a standard part of our proven Lean Startup curriculum. What is a […]
Learn how to run successful lean startup experiments and get inspired by reading about the most used experiments used by startups.
This is Part 4 of our Lean Startup series. One of the most important tools or experiments you can do throughout the search for your business model is the customer interview. Whether you are finding out if there is a problem, or want to know about what it really is that people are trying to […]
In the last post, I talked about the importance of validated learning. Trying to validate your way to a working business model. You don’t validate your business model by running one single experiment. Continuously testing risky assumptions is important in every phase of your startup. Helping you to de-risk the path to a successful business […]
